why 'thirty three percent'?
SHOULDN'T YOU LOVE IT?
The average person spends 90,000 hours at work over their lifetime. That's roughly a third of your entire life. We founded Thirty Three Percent because we believe your working life should be something you're proud of, energised by and excited about.
our story
WHY WE STARTED THIS
We're James and Garry. We've been business owners, agency founders, and have run large-scale operations across a combined 50+ years. We've felt the highs and the crushing lows. We've made expensive mistakes and had the kind of wins that make it all worthwhile.
Along the way, we noticed something: most business support is either too theoretical, too expensive, or delivered by people who've never actually done it. We wanted to change that.
So we built Thirty Three Percent. A consultancy that's practical, affordable and grounded in real experience. We help business owners with the stuff that actually matters — marketing, brand, strategy, growth — and we make it feel achievable instead of overwhelming.
50+
Years Combined Experience
1000s
Businesses Helped
33%
Of Your Life at Work
the double act
JAMES & GARRY
JAMES ADAM
The Creative Brain
A brand and marketing strategist with a knack for making the complicated feel simple. He's the one asking "but what does this actually mean for your customer?" and pushing teams to think differently about how they communicate. When he's not working, you'll find him in the woods — quite literally.
GARRY LEE
The Strategic Anchor
Business-focused, numbers-driven and the one who makes sure good ideas actually turn into good results. He brings structure, accountability and a healthy dose of pragmatism to every engagement. Sensible, but never boring.
what we stand for
OUR VALUES
- Be practical: If it doesn't lead to action, it's not worth saying.
- Be human: In your marketing, in your leadership, in everything.
- Be honest: We'll tell you what you need to hear, not what you want to hear.
- Protect the other two thirds: Your business should serve your life, not consume it.
as seen in
TRUSTED BY THE BEST
together, we're told we make a good double act
LET'S WORK TOGETHER
We bring high energy and real enthusiasm to every room we're in. Whether you want us on stage, in your workshop, or in your corner — let's talk.
Get in Touch