the challenge
A PRACTICE IN TRANSITION
KKA Architecture had grown significantly but their brand hadn't kept pace. The founding partners recognised that their culture, client experience, and market positioning needed to evolve to match their ambitions.
They needed more than just a new logo — they needed a fundamental shift in how the practice saw itself and how clients experienced working with them.
our approach
LEGO SERIOUS PLAY & BEYOND
We took the entire team through a series of strategic workshops, including our signature "Lego Serious Play" sessions. These aren't your typical corporate exercises — they're designed to unlock honest conversations about values, aspirations, and what makes the practice truly special.
Discovery Sessions
Deep-dive workshops with partners and key team members to understand the practice's DNA and future vision.
Cultural Alignment
Working with the whole team to define shared values and behaviours that would shape the new culture.
Soft Rebrand
Evolution rather than revolution — refining the visual identity to reflect the practice's new direction.
"Working with James and Garry was transformative for our practice. They helped us see ourselves clearly for the first time, and gave us the tools and confidence to become the firm we always wanted to be."
the results
A PRACTICE TRANSFORMED
100%
Team alignment
New
Brand identity
Clear
Culture & values
KKA now operates with a clear sense of purpose and shared values. Their client experience has been elevated, their team is more engaged, and their market positioning reflects who they truly are as a practice.