the challenge
LAUNCHING A NEW PRODUCT
Foursquare Group had developed an innovative workplace solution but needed help bringing it to market. They had the product — what they needed was a compelling identity and a clear path to their first customers.
The challenge was to create a brand that could stand alone while benefiting from its relationship with the parent company, and develop a go-to-market strategy that would generate real momentum.
our approach
FROM CONCEPT TO MARKET
We worked closely with the Foursquare team to develop every aspect of Pilla's market entry — from naming and visual identity through to messaging, content strategy, and launch planning.
Brand Identity
Created a distinctive name and visual identity that communicates the product's innovative nature while being memorable and ownable.
Go-to-Market Strategy
Developed a phased launch plan targeting key decision-makers with tailored messaging and content.
Content & Social Strategy
Created a comprehensive content plan to build awareness and establish thought leadership in the workspace solutions space.
the results
SUCCESSFUL MARKET ENTRY
New
Brand identity
Clear
Market positioning
Launch
Ready strategy
Pilla launched with a compelling identity, clear messaging, and a strategic roadmap for growth. The product quickly gained traction in its target market, validating the positioning work we'd done together.